Tooheys welcomes Travis Kelce to Sydney

Tooheys has taken up some prime billboard real-estate outside Sydney Airport to welcome the arrival of NFL star Travis Kelce as he touches down ahead of Taylor Swift’s Friday stadium show.

Having made the journey down under after wrapping celebrations of the Kansas City Chief’s Super Bowl victory this month, Kelce arrived in Sydney on Thursday morning to much fanfare.

Chris Allan, spokesperson for Tooheys, said Aussies were excited to welcome the Super Bowl legend to the homeland of footy.

“Just Like us at Tooheys, Travis is a solid team player. I’m sure he’s over here to catch a bit of Aussie NRL… and support his girlfriend too,” he said.

The brand’s public message to Trav is a nod to the upcoming 2024 NRL season, as anticipation grows for the first kick off on Sunday, 3 March.

Thinkerbell executed a similar campaign for Vegemite ahead of Taylor Swift’s arrival in Melbourne last week.


Client: Lion

Creative and Earned Agency: Thinkerbell

Media Agency: UM


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