Tourism Queensland’s Best Job wins again – this time at the AMI Awards

Tourism Queensland’s Best Job In The World campaign clocked up yet another major award last night, this time top prize at the Australian Marketing Institute Awards for Marketing Excellence.  

The project was created by Brisbane-based Sapient Nitro (previosuly known as Cummins Nitro). As well as winning in individual categories, it was named Marketing Program of the Year at the ceremony in Sydney.

Mark Crowe, CEO of the AMI, said: “The Best Job campaign now ranks as one of the great all time marketing programs. Tourism Queensland are worthy winners because on top of such an innovative campaign, with tangible outcomes, they were prepared to take a slightly longer view of reaching their goals.”

At the weekend, the campaign picked up the top prize in the Caxtons Awards for newspaper ads


Brand Extension

  • VEGEMITE / Kraft and Multicultural Marketing and Management

Brand Revitalisation

  • Bulla Fruit’n Yogurt / Bulla Dairy Foods

Consumer Insight

  • These feet were made for itching… / Canesten Topical, Bayer Healthcare/Bayer Healthcare and The Leading Edge

Corporate Social Responsibility

  • Indigenous ATM Art Initiative National / National Australia Bank


  • The ‘Maybe’ campaign / Murdoch University

Experiential and Brand Experiences

  • Experiencing Ernst & Young on Facebook / Ernst & Young

Incentive Marketing

  • HUGE campaign / Aviva Australia

Internal Marketing

  • Employer of Choice / Hazell Bros

Loyalty Programs

  • Velocity ‘Galactic’ Campaign / Virgin Blue & Velocity Rewards

Marketing Communications (Business to Business)

  • Autodesk Solution Day 2009 – Be Drawn into a new world of Design Innovation / Autodesk Australia Pty

Marketing Communications (Business to Consumer)

  • Best Job in the World Campaign / Tourism Queensland

Multimedia and Interactive

  • Best Job in the World Campaign /Tourism Queensland

New Brand

  • Tonic Bar Tasmania / Country Club Tasmania

New Product/Service Launch

  • Natural Grain Cage Free / BCM Partnership Sunny Queen Farms

Relationship Marketing

  • Frozen Funds / Aviva Australia

Social Marketing

  • Low Level Speeding 08/09 South / Motor Accident Commission SA


  • Colonial First State Sports Performer Awards / Colonial First State

The AMI’s Sir Charles McGrath Award was presented to Tony Palmer, chief marketing officer of Kimberley-Clark, USA. John Thompson, senior manager of mrketing at Victoria’s Transport Accident Commission, was awarded the Certified Practising Marketer of the Year.



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