F.Y.I.

TorchMedia acquires advertising rights for Harbour City Ferries

TorchMedia has secured the out of home advertising rights for Sydney Harbour City Ferries.

The announcement:

TorchMedia has secured the rights to Sydney’s most iconic transport network – Harbour City Ferries. Commencing January 2018, Torch will be selling integrated advertising campaigns across the entire ferry network, including the brand new ‘Emerald Fleet’.

Harbour City Ferries offer advertisers access to an affluent commuter and tourist audience as well as unrivalled proximity to Australian landmarks such as the Harbour Bridge, Opera House and Taronga Zoo, and events such as Vivid, Ferrython and New Year’s Eve.

We’re excited about the addition of Harbour City Ferries to our Sydney Transit offering. We can now deliver access to over 32 million passenger journeys on a monthly basis in Sydney alone. We’re looking forward to providing clients with campaigns tailored by destination and larger than life experiential and out-of-box executions which will really bring activity to life,” said Kirsty Dollisson, Managing Director, TorchMedia.

The addition of the Harbour City Ferries portfolio means that Torch now can now help brands influence 59% of Sydney’s public transport commuters when combined with their existing Trains and Light Rail assets. The Ferries add further diversity to the TorchMedia transit offering, giving advertisers more opportunity to reach their audience.

Source: TorchMedia

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