Tourism Australia calls $1-2m domestic PR pitch

Tourism Australia has issued a tender for its domestic public relations account, estimated to be worth $1m-$2m. Agencies have until 4pm on April 8 to submit their credentials.

The tender will cover New South Wales, Victoria, South Australia, Tasmania, Northern Territory, Western Australia, Queensland and Australian Capital Territoy.

Competing agencies will be ruled out of the running if they are the lead agency for tourism bodies in the US, UK, New Zealand, Canada, South Africa, France, Germany or Italy.

The winning agency will begin work from 1 July 2011.

Tourism Australia’s current PR agency panel includes the following list, which is due to expire – hence the review.

  • Horizon Communications Group
  • The Reputation Group
  • Red Agency
  • Gavin Anderson & Company
  • Ogilvy Public Relations
  • Haystac
  • Sefiani Communications Group
  • Avviso
  • Pinque
  • CPR Communications & Public Relations
  • Royce Consulting

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