Tourism Australia calls global media pitch

One of the most prestigious – and lucrative – media accounts in the country is up for grabs with the $180m global media and buying contract for Tourism Australia out to tender, Mumbrella can reveal. The search and social media accounts are also up for grabs.  

The three year contract with Aegis agency Carat runs until mid-2011, but yesterday Tourism Australia began the process, advertising the pitch on government site AusTender.

According to the announcement, agencies have until January 28 to respond to the request for tender document.

The pitch means that the year will begin with two massive media accounts up for grabs. Unilever is also in play.