Tourism Australia looking for ways to spread user generated content push to China
Breaking through the firewall: John Mackenney
Tourism Australia is exploring ways to overcome the government firewall and roll out its user-generated content strategy into China, its digital transformation boss has said.
John Mackenney told delegates at the Adobe Summit in Las Vegas that TA was exploring technology solutions with content marketing and engagement platform Livefyre, which it already works with in Australia.
He said: “We are looking at platforms there, particularly Weibo, and rebuilding our whole social media journey on austalia.cn.
