Tourism Australia extends DDB Sydney’s contract, latest There’s Nothing Like Australia ad ‘most successful ever’
Tourism Australia has renewed its contract with creative agency DDB Sydney for another year.
The original three-year contract, which was due to run until July 2011, was extended to June 2012, and has now been extended for another 12 months.
The news comes after DDB used a $4m production budget to produce the latest incarnation of TA’s There’s Nothing Like Australia campaign, which is now being rolled out globally.
According to a press release from DDB, the ad is ‘Tourism Australia’s most successful ever advert’ as it has been viewed more than 20m times online. The released does not state how many of those views have come via sponsored YouTube or Facebook posts of the ad.
Tourism Australia executive GM of consumer marketing Nick Baker said in the released: “DDB did a fantastic job in developing the campaign and I am confident they will do an equally great job in rolling it out globally.”
Chris Brown, DDB Group Sydney MD added: “We’re delighted to have our contract renewed with Tourism Australia. Over the past twelve months we’ve continued to foster a tremendous and successful partnership, which culminated in the recent launch of the latest installment of the highly successful There’s nothing like Australia campaign.”
Would be interesting to see the split between paid and organic views. There was a period that any sponsored placement across social sites I got was the TA ad.
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I agree that this is perhaps not the best indicator of actual popularity.
Having said that, this is a very beautifully shot ad, with real impact and style. The kind of ad that I love to see. Having said that, I think one needs to view it on a much bigger format than we have here; the small form tends to down grade the colours and leave us with a much more European atmosphere, rather than an Australian one.
Lovely work all round I say.
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The latest ad was beautiful. Made me want to travel this amazing country! Hope it generates real results for the struggling tourism operators and tourism towns out there
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I have a bridge Tourism Australia may like to buy….
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That cost $4M?! Nice ad but that’s a bit extreme!
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