Tourism Australia extends Crocodile Dundee campaign with ‘Why Australia’ content series

Tourism Australia has continued its $36m campaign by creating a ‘Why Australia’ content series which features Danny McBride, Chris Hemsworth, Curtis Stone, Matt Wright and Jessica Mauboy.

The campaign is an extension of Tourism Australia’s Super Bowl commercial which initially paraded as trailers for a Crocodile Dundee sequel starring Chris and Liam Hemsworth, Hugh Jackman, Russell Crowe and Danny McBride.

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