‘It’s not a movie, it’s a commercial’: Tourism Australia release more Crocodile Dundee ads
Tourism Australia and Droga5 are behind the ‘DUNDEE: The Son Of A Legend Returns Home’ trailers which have been circulating on social media in recent weeks.
The campaign – which initially paraded as trailers for a Crocodile Dundee sequel starring Chris and Liam Hemsworth, Hugh Jackman, Russell Crowe and Danny McBride – now features ads which concede “This isn’t a movie… it’s a tourism ad for Australia”.
The ads released today spruik Australia’s “37,000 miles of pristine beaches”, “unforgettable wineries” and “world-class restaurants”.
I love that the list of credits is longer than the article itself
@Caroline – I think in this case the level and amount of work that went into it justifies the length of credits. Solid job done by each and everyone of them no doubt.
The credits haven’t been added properly so they are twice the length. But meh…its the creative not the credits Im loving
Hi ‘Oops’,
Wow. You are correct, that was quite the formatting nightmare. Thank you for flagging. I have corrected. (You will note though, it is still quite a long list!)
Thanks,
Vivienne
Mumbrella
Hold it. Hold it Hold it.This campaign takes the piss out of an American. Of course Australian ad folk are lining up to love it. But this is the Trump era. This could be the biggest stuff up in Australian Advertising history.
Better hope it works more than the snake oil case study claims. Oprah is the benchmark.
Anyone other than me notice that Revolver used the great Russell Boyd as DOP? The very same Russell Boyd who was DOP on the Croc Dundee 1 & 2 movies all those years ago. Another little titbit of genius in what will undoubtedly be Campaign of the Year.
Can’t we think of anything better to use than Crocodile Dundee? Sure, the character and Hoges himself may have lead to increases in travel to Australia in the 80’s, but isn’t there something else we could use 30 years on. Will the way TA wants Australia to be perceived ever grow up?
Yawn.
Fantastic campaign, when your idea is so spot on that there’s now a petition to actually make the movie you know you’ve nailed it