Tourism Australia Facebook campaign targets young Brits and Irish
A Tourism Australia campaign that targets young British and Irish holidaymakers using Facebook Connect technology and a fictional backpacker called Barry launches next month.
The campaign centres on a competition to find a set of virtual keys belonging to ‘Barry’, located somewhere on Tourism Australia’s website, australia.com. The winner gets a campervan trip around Australia.
Facebook Connect allows competition entrants to use their Facebook identity when they’re using Australia.com content.
It’s been tough for tourism in Australia since the economy is doing so well. Foreign currencies don’t go as far in Australia lately. That’s why backpackers are such an important target – they spend more time in the country, which means in the end they spend and contribute more as well.