Tourism Australia hits 4m Facebook fans
Tourism Australia’s popular Facebook page has hit 4m fans.
The announcement:
Tourism Australia’s Facebook page, Facebook.com/seeaustralia, has confirmed its status as the world’s most popular tourism destination page – now exceeding four million fans worldwide.
Tourism Australia Managing Director, Andrew McEvoy, said the national tourism agency was harnessing the power of Facebook and its other social media channels to allow advocates of Australia to share their stories about what makes the country such a unique and distinctive place to visit.
Facebook likes…..the pinnacle of advertising effectiveness
This is a great page, with loads of engagement.
Could people on the other side of the world be introduced to this page and begin engaging with it who have never been to Australia before? Yes.
Could this page engage tourists who have visited Australia before? Yes
Could this page engage Australian’s? Yes
Over time could this engagement create a desire to visit Australia from overseas? Yes
Could this page encourage an Australian to travel domestically? Yes
Are the operators of this page able to develop statistics to show how many people have acted and travelled as a result of the page?
P.S I have no affiliation with this page, nor the client or agency.