Tourism Australia pulls Kylie Minogue’s Matesong campaign amid bushfire crisis

Tourism Australia will temporarily stop promoting the country in Britain as the nation continues to be ravaged by bushfires.

The $15m Matesong campaign, fronted by Kylie Minogue, was months in the making and launched in the UK before the Queen’s Christmas address on 25 December.

It created somewhat of a messaging conflict, however, with the campaign showcasing Sydney’s clear skies, picturesque bush locations and cuddly koalas, while hundreds of bushfires destroyed wildlife, homes, communities and livelihoods, with the death and destruction making headlines around the world.

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