Tourism Australia pushes major cities as Hamish Blake and Zoe Foster-Blake return

Tourism Australia’s focus has turned to cities, with ambassadors Hamish Blake and Zoe Foster-Blake exploring the dining, entertainment, retail and cultural offerings in Australia’s capitals in a new integrated campaign.

The new activity comes in response to overnight trip expenditure decreasing by 34% across Australia in the year ending September 2020, a loss of $27.1 billion compared to the previous year. Major cities including  Brisbane, Gold Coast, Melbourne, Sydney and Perth experienced the most significant decline.

Tourism Australia chief marketing officer Susan Coghill, told Mumbrella the new campaign following Blake and Foster-Blake’s holiday reflects the next chapter in the tourism industry’s recovery.

“We are really excited to share this next instalment of the ‘Holiday Here This Year’ campaign with Hamish and Zoe,” Coghill said.