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Tourism Australia’s Andrew McEvoy to lead Fairfax Media’s events push

Andrew McEvoy

Andrew McEvoy

The highly regarded boss of Tourism Australia Andrew McEvoy is to leave the organisation to head up Fairfax Media’s events division.

McEvoy’s move will see him given a brief to grow Fairfax Media’s events portfolio which includes the likes of the City2Surf run in Sydney and the AFR’s Women of Influence programme.

During McEvoy’s time at the helm, the organisation brought Oprah Winfrey to Australia, launched the new “There’s nothing like Australia” positioning and transitioned its global advertising account from DDB to Clemenger BBDO.

McEvoy – who is also a previous CEO of the South Australian Tourism Commission will join Fairfax at the start of the year.

Fairfax CEO Greg Hywood crossed paths with McEvoy in the tourism industry. Before joining the Fairfax board, Hywood had been CEO of Tourism Victoria.

Hywood said in a statement: “We are delighted Andrew is joining Fairfax. I have worked closely with Andrew in the past and am a great admirer of his leadership and innovative capability. His knowledge of the tourism, events and conference industries is second to none.”

“Andrew’s brief is to rapidly develop what is already a core strength of Fairfax Media. Events are a growth sector in the Australian economy and Andrew’s appointment will drive new revenue and greatly enhance Fairfax’s performance in the sector.

“Fairfax is already a leading organiser of mass participation and corporate events, leveraging our broad audience reach and capabilities. Our events include the SMH City2Surf and Night Noodle Markets, the AFR’s Women of Influence, and a range of business media forums and conferences, and regional events and field days.”

McEvoy said: “I’m excited by the opportunity to join Fairfax as it seeks to grow revenue in areas that capitalise on core strengths such as events and content creation.”

McEvoy began his working life as a journalist with News Limited.

Tourism Australia chairman Geoff Dixon said in a statement that McEvoy had been an outstanding CEO and a search for a replacement would commence immediately. Dixon said: “Andrew has been an outstanding CEO for Tourism Australia, greatly strengthening the organisation both strategically and operationally, and putting in place a strong and committed management team.”

Tim Burrowes

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