Tourism Australia calls PR pitch for several overseas markets
Tourism Australia has called a PR pitch as it seeks a series of agencies to provide specialist PR support to its in-market teams in a dozen key international tourism markets.
The tender issued today does not cover the Australian arrangements, is seeking to establish panels in Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK and the US.
The move towards a panel model follows a global review and is aimed at ensuring all key international markets had access to the best available public relations services, a TA spokesperson said. The tender also covers business events.
How many agencies are appointed to each panel is likely to vary by market, with the tender aiming to secure the best agencies that have a local presence and can best support the requirements of each market.
