Tourism Fiji sends cheeky holiday invite to NZ’s COVID chief, via Special PR
Tourism Fiji has created a video invite for Dr Ashley Bloomfield, New Zealand’s outgoing director-general of health, to take some time for himself and his family.
With execution by Special PR, the 60-second spot is a tongue-in-cheek offer of a trip to Fiji for the Bloomfield family. Featuring the best of Fiji, the video highlights the country’s tranquil natural environment and friendly locals.
6-year-old Ratu Isikeli Sauturaga tells Dr Bloomfield that the country’s traffic-light system is a lot more relaxed as he sips a traffic light mocktail, and Mohammed Zoheeb invites Dr Bloomfield to enjoy a much-needed shot of vitamin D on their shores.
Marika Seru jokes about Chris Hipkins’ infamous line, telling Ashley that there’s “plenty of room to spread your legs” as he sprints down the national Seven’s training ground, located in Fiji’s Sigatoka Sand Dunes National Park.
Dr Bloomfield has responded to the offer describing it as “wonderful and irresistible”.
Tourism Fiji’s regional director for New Zealand, Sonya Lawson, said: “Working with Special PR we created content that speaks to New Zealand culture while also featuring the friendly faces of Fiji.
“The result is a unique and engaging clip that we hope will entice Dr Bloomfield to find some well-deserved happiness in our island paradise.”
Special PR’s head of PR and influence, Kelly Grindle, says, “Dr Bloomfield has become a household name, appearing on our screens nearly every day for the better part of two years. And let’s face it, if anyone has deserved a shot of happiness and a getaway after such a gruelling job, it’s probably him.”
“We wanted to create a video that not only showcased the incredible scenery Fiji has to offer but also produce something that would be light-hearted and engaging. After two years of Covid headlines, we could all do with some heart-warming content.”
Credits
Agency – Special PR
Production – Radlab
Client – Tourism Fiji
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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