Tourism investment sparks creative pitch for Destination NSW

February 4, 2021 10:45

Destination NSW is currently undergoing a pitch process for creative services, Mumbrella can reveal.

The process follows the launch of the Visitor Economy Strategy 2030 by the Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, at the start of this year.

The strategy outlines NSW’s roadmap for the recovery of the visitor economy, and sets targets for NSW being the premier visitor economy for Asia Pacific and visitor expenditure of $65 billion by 2030.

The plan’s strategic pillars include navigating an immediate road to recovery with focus on domestic tourism, building compelling new brands for Sydney and NSW, showcasing the state’s strengths, investing in cultural events that will draw visitors and facilitating the growth of the industry.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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