Tourism New Zealand tenders global media account

Tourism New Zealand has put out a tender seeking a global media strategy, planning and buying agency.

Blue 449 is Tourism New Zealand’s current media agency of record.

Tourism New Zealand is seeking one global media agency

The tender, which was published February 1, states Tourism New Zealand is seeking a “global media buying partner to work both with the TNZ team centrally in New Zealand and in each market we advertise to, and effectively plan and execute activity across both digital and traditional media channels.”

In its tender, Tourism New Zealand recognises its 100% Pure New Zealand campaign and its wide group of global marketing partners it currently works with. However, Tourism New Zealand said it needs a single “core” global media agency to drive “global media effectiveness”.

Tourism NZ first launched its 100% Pure You campaign in 2011. The tourism agency then continued the brand positioning in 2015 as it launched another global campaign.


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