Tourism New Zealand’s ‘simple but witty’ lamb response ad wins January Ad of the Month
Tourism New Zealand’s response to Meat and Livestock Australia’s summer campaign has won the January crown for Mumbrella’s Ad of the Month competition.
Created by TBWA, the ad beat out Meat and Livestock Australia and was labelled as “simple but witty”.
Tourism New Zealand has responded to MLA’s latest ad campaign
Now that’s what good advertising is all about! Bloody excellent.
Why are the Kiwis so bloody good at this?
They play us off a break …
I’m not suprised by the result. An industry in-joke wins as voted by the industry. I’m sure most votes came through from a certain agency too ?
You have to question why TBWA have waited so long to do anything creative for Tourism NZ. Feeding off someone else’s campaign just feels a little lazy and cheap. A one off. Not exactly brand building.
Hats off to Bradbury for acknowledging the “brilliant MLA Lamb ad”.
Hopefully the MLA campaign continues to inspire TBWA further to do better for their client.