F.Y.I.

Tourism Northern Territory campaign goes global

September 30, 2010 12:33

The Tourism Northern Territory campaign – created by Seven’s cross-platform sales operation SMG Red in partnership with MPG and Media Contacts – will go out to the international market .

The announcement:

Sydney, Australia, 30th September, 2010 – SMG Red and Yahoo!7 today announced the successful online-led Tourism Northern Territory campaign is going global, set to hit US and UK markets in the coming weeks.

Following the success of the campaign in Australia which accounted for 20,000 direct bookings and an overall uplift in visitation to the region, Tourism Northern Territory sought to take the online experience to global markets through the scale of the Yahoo! Network.

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