F.Y.I.

Vodafone launches loyalty program ‘Bonus Bank’

September 30, 2010 11:57

Vodafone is promoting its new loyalty program – Bonus Bank – by sending a double decker bus on a tour of Sydney and Melbourne. The bus, which was launched by model Jennifer Hawkins is filled with giveaways and freebies.

The announcement:

Sydney, Australia – 30 September, 2010: Jennifer Hawkins launched the maiden voyage of Vodafone’s Bonus Bank Bus, a vintage double decker bus, kitted out with ‘bonuses’ today. The Bonus Bank Bus will promote Vodafone’s new Bonus Bank loyalty program that offers real rewards aimed at prepaid mobile customers. The Bonus Bank Bus follows the results of a Galaxy survey* which looked into Australia’s attitudes towards the value of loyalty reward programs.

Hawkins and Australia’s hottest male bus conductors farewelled the Vodafone Bonus Bus on its maiden voyage with 20 lucky passengers joining the journey.

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