F.Y.I.

Vodafone launches loyalty program ‘Bonus Bank’

Vodafone is promoting  its new loyalty program – Bonus Bank –  by sending a double decker bus on a tour of Sydney and Melbourne. The bus, which was launched by model Jennifer Hawkins is filled with giveaways and freebies.   

The announcement:

Sydney, Australia – 30 September, 2010: Jennifer Hawkins launched the maiden voyage of Vodafone’s Bonus Bank Bus, a vintage double decker bus, kitted out with ‘bonuses’ today. The Bonus Bank Bus will promote Vodafone’s new Bonus Bank loyalty program that offers real rewards aimed at prepaid mobile customers. The Bonus Bank Bus follows the results of a Galaxy survey* which looked into Australia’s attitudes towards the value of loyalty reward programs.

Hawkins and Australia’s hottest male bus conductors farewelled the Vodafone Bonus Bus on its maiden voyage with 20 lucky passengers joining the journey.

The Vodafone Bonus Bank Bus tour will tour Sydney until Wednesday 6th October, when it heads to Melbourne for an equally action-packed week (October 8- October 13). The public is invited to experience the bus and its bonuses for free along commuter routes, universities and key events in each city including the NRL Grand Final, Sydney Harbour, Bondi Beach, Federation Square, St Kilda Beach and many more locations. Whether you are enjoying the early commuter routes to work or a late night trips home after a long day, there are plenty of bonuses to enjoy, including, News Ltd newspapers, Time Out magazines, Carman’s muesli bars, Nando’s wraps and burgers, Nintendo games, Boag’s beer, Krispy Kreme doughnuts, Crust Pizzas, Kit Kats and more. The Bonus Bank Bus will also be giving out one Sony Ericsson X10 daily to a lucky traveller who has registered for Bonus Bank.

Anthony Dureau, General Manager of Consumer Marketing, Vodafone said, “Vodafone’s Bonus Bank Bus will be used as a vehicle to transform consumer perception that loyalty programs don’t reward customers. Vodafone’s survey revealed 81 per cent of respondents believe loyalty programs offer little benefit, are too complicated to use, and are mostly a waste of time. The survey also found that 63 per cent would like dollars rather than points for rewards and 47 per cent want rewards that are more relevant to them.

“Vodafone’s Bonus Bank is set to buck general consumer perception that loyalty programs don’t really reward them. Forget tricky points or complicated reward program structures, for every prepaid Vodafone voice recharge, Vodafone will give customers 10 per cent of their recharge amount back in Bonus Bank dollars for customers to redeem or subsidise a handset of their choice from an extensive range of handsets available from Vodafone”, said Dureau.

Vodafone is encouraging all its prepaid voice customers to join Bonus Bank. Membership is free and easy to set-up and access. Customers are asked to simply register for Bonus Bank by Texting BONUS to 126687, or through Vodafone’s website, www.vodafone.com.au/bonusbank. Each time a prepaid voice customer recharges, 10 per cent of the recharge amount is deposited into the customer’s Bonus Bank account as Bonus Bank dollars. Customers are advised to use their MyVodafone account details to login-in and access their Bonus Bank accounts.

To ensure loyal customers are rewarded, customers need to have saved $10 in Bonus Bank dollars and have held membership for 90 days before redeeming.

For more information regarding the Bonus Bank Bus and Bonus Bank routes, please visit www.vodafone.com.au/bonusbankbus

Source: Vodafone press release

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