Tourism NT calls on city dwellers to ‘get out of your state’

Tourism NT has launched a ‘get out of the state you’re in’ campaign poking fun at the Melbourne, Sydney and Adelaide stereotypes featuring videos from less known media identities in each city.

The Melbourne spot features radio host and comedian Harley Breen, Adelaide’s is hosted by YouTube star Alex Williamson while comedian Tanya Hennesey shares things Sydney people never say.

Harley Breen begins Melbourne’s one minute video by sarcastically saying he would rather stay in Melbourne and “be cultured” while eating a “single origin slow poor, poor over avo-chino” than go to the Norther Territory.

Breen compares the Norther Territory’s traditional art work to the graffiti walls of Melbourne and points out having one huge rock isn’t that amazing, as he walks around showing all the rocks in Melbourne.

Hennesey’s short film pokes fun at the things Sydney people never say including there’s no line at Messina, there are not enough fireworks in this city, I don’t even care what high school you went to 10 years ago,  I have too much Lulu Lemon, Melbourne is heaps better than us, Sydney is well designed, buying a house in Bondi is so cheap and I love catching the train in Sydney.

The skit ends by listing everything Darwin has including waterfalls, sunsets, crocodiles and the rocks.

Adelaide’s video opens with Williamson watching a video of all the things South Australia has to offer before showing viewers how cold and religious Adelaide is.

Speed limits are also listed as a reason to get out of Adelaide.

The campaign was created by Common Ventures.


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