Tourism NT crowns its ‘Best Kept Season’ in national campaign

September 5, 2025 3:24

Tourism NT has released a fresh national campaign to encourage Australians to head north during September to April — the territory’s off-peak season.

The “Best Kept Season” platform is a 12-week campaign that brings attention to the benefits of travelling in the Top End during the off-season, such as the events, natural phenomena, value, and little known experiences travellers can encounter with fewer tourists.

Overall, it aims to position the Northern Territory as a “high value” destination for holiday goers, while generating “more consistent visitation” numbers throughout the year.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.