Tourism NT drops Frost

Design agency Frost has split with its long term client Tourism NT.

In an announcement, Frost said:  

After a highly successful five year tenure, Frost* is parting ways with Tourism NT.

The split follows a review by Tourism NT of its overall marketing strategy and a decision to shift in a new direction, with plans to invest heavily in broadcast and digital.

“As a design driven business, Tourism NT’s change in business strategy means that there are probably other agencies with a more appropriate skill set for the account” said Vince Frost, Creative Director and Chairman of Frost. “Having your client’s best interests at heart is as much about knowing when the time is right to let them go”.

Frost held the Tourism NT account since 2005, successfully securing a second contract period during that time and the agency is extremely proud of their strategic and creative outputs.

“We’re very happy with the iconic work we created for the NT team, which will undoubtedly provide their future agencies with a very solid platform to build upon. We feel very positive about the opportunities they gave us and wish Tourism NT every success in the future.”

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