Ten targets small businesses with discounted ad packages, share price falls to record low
Network Ten has started a major push centred on small and medium businesses offering heavily discounted advertising packages which include the creation of a TV commercial, starting from $1,185 per month.
The initiative by Ten’s chief sales officer Louise Barrett sees the network writing to potential SME advertisers offering the network’s “Intensify” marketing seminars as a way for “business owners, managers and marketing executives” to better understand the “power of television” and “secure special seminar-only advertising packages” at “airtime discounts of at least 65 per cent”.
The move comes as today Ten’s share price hit a record low of 23.2 cents at 11.30am, but Barrett told Mumbrella that the program was nothing new: “We used to do this at Channel Nine and ACP as well.”
F**k me. Someone has realised there are 1.4million SMEs in Australia. Only took until 2014.
Wow, what an expensive exercise for SME’s while 4K might sound cheap, the Captive Message Time is a measly 15 sec…… I could think of a lot better places for SME’s place their advertising.
15 seconds on a multichannel or off-peak time, at that. I hope they’re measuring ROI.
Simon there are actually just over 2m SMEs. 1.4m are currently active. They employ just under half the people in Australia, around 40% of the income and do lots of the heaving lifting for corporate tax as they don’t get all the tax concessions that big business does.
> Ten has previously argued that the numbers provided by Google Finance, Yahoo Finance and ninemsn finance are incorrect because they do not take into account the effect of last year’s two capital raisings which saw hundreds of millions of new shares created, and that in fact the real share price low, adjusted, was the equivalent of 22 cents.
… Yes, hundreds of millions of shares created – to dilute the share value for existing shareholders.
How much to join in Mumbrella?
[Edited under Mumbrella’s comment moderation policy]
What an amazing unoriginal idea……radio has been doing it for years….and then Nine has done it for the last 6 years or so…..
Does drive off peak revenue…..and creates new clients for sgencies to steal.
It’s perfect!