Tourism NT’s advertising investmeNT with Frost
Tourism Northern Territory is to embrace the tricky economic climate with a new twist on its highlighted “NT” positioning.
In the latest campaign for the brand created by Sydney-based Frost, the key word is “investmeNT” in a media plan rolling out across online, newspapers and outdoor. It launches today with full page ads in Fairfax newspapers and magazines, 400 JC Decaux sites and a digital buy across ninemsn, News Ltd and Fairfax sites,
Creative director Vince Frost said: “InvestmeNT is an evolution of the campaign, that tactically takes advantage of the economic climate, without abandoning the brand’s broader campaign objectives.”
The newspaper ads feature a page of “bad news” being torn away.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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