Tourism NZ targets young Australian travellers through MTV

Tourism New Zealand has teamed up with MTV to launch an on-air and online initiative aimed at 16-24 year old Australians.

The “MTV’s Guide to New Zealand” campaign centres around Kiwi-born musicians including rapper Scribe, punk-rockers the Mint Chicks and Liam Finn, son of Crowded House’s Neil Finn.

They feature in a series of documentary-style interstitials that will air this weekend on MTV Australia and its website.

The musicians share their favourite locations that cannot be found in tour guides or handbooks, visiting music venues, beaches, restaurants, bars and festivals.

Tourism NZ has worked with its Australian media buying agency Mindshare and MTV Brand Solutions to create the campaign which will run alongside the tourism body’s existing “Which NZ are you this time?” campaign in Australia.

Barry Eddington, Tourism NZ regional manager Australia, said: “The MTV campaign enables us to speak directly to youth audiences for the first time, in an environment they trust. The association of dynamic Kiwi artists enables us to highlight the diversity of New Zealand’s music, culture, food and art offerings, which will inspire Australian youth to experience New Zealand for themselves.”


  • Director, MTV Brand Solutions – Colin Blake
  • Creative Director, MTV Brand Solutions – Vanessa Zuppicich
  • Senior Creative, Manager, MTV Brand Solutions – Kate Davitt
  • Creative, MTV Brand Solutions– Anna Snowman
  • Talent & Artist Relations, MTV – Simone Stopford
  • Director, MTV’s Guide to New Zealand – Miki Magasiva, Curious Film
  • Executive Producer, MTV’s Guide to New Zealand – Peter Grasse, Curious Film

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