Tourism NZ use drones to capture footage of snow visitors

Tourism New Zealand is using drones to capture footage of skiers and boarders hitting the slopes and encouraging visitors to share them across social media in an effort to promote the “beauty of the South Island in a unique way”.

The drones, which will be travelling around key South Island destinations during July and August including Coronet Peak, Cardrona, Mount Hutt and Mount Cook ski areas as well as Queenstown and Lake Tekapo, begin recording a close up portrait before quickly panning out to show the NZ scenary. It creates a short film of about eight seconds long and can be shared across all social channels using the hashtag #NZdronie.

General manager of Tourism New Zealand AustraliaTony Saunders said in a statement: “We are excited to be the first country to launch the new NZdronie service for consumers and hope it will add another dimension to the way people share their holiday memories, blowing a traditional selfie out of the water.

Tourism NZ has been working with Eleven PR on the project.


Client: Tourism New Zealand

PR Agency: Eleven PR


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