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Tourism operator Journey Beyond appoints OMD Adelaide as media agency

OMD Adelaide has been appointed the media agency for he experiential tourism group Journey Beyond after a competitive pitch.

The agency is an independently owned and operated associate of the OMD Worldwide network.

Also based in South Australia, Journey Beyond operates tourism brands including The Ghan, Indian Pacific and The Overland in the Great Southern Rail stable along with Cruise Whitsundays and Rottnest Express.

Mark Elsdon, owner and managing director of OMD Adelaide said, “We are thrilled to be working with the Journey Beyond team on the launch of their national brand out of Adelaide and some exciting new tourism initiatives from the group.”

OMD Adelaide’s clients include McDonald’s SA, City of Adelaide, St Vincent De Paul, Drakes Supermarkets.

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