Tourism Solomon Islands and Solomon Airlines partner to launch Australian tourism campaign
Tourism Solomon Islands and Solomon Airlines have partnered to launch a campaign positioning the region as a ‘go-to’ destination for Australian tourists.
The campaign film features picturesque images of the Solomon Islands, focusing on the diving, sports fishing, surfing and culture offered there.
Tourism Solomons CEO, Josefa Tuamoto, said in a statement: “I am confident the campaign truly characterises the destination’s identity, image and positioning as a new and exciting adventure-oriented destination sitting on Australia’s doorstep.
“We feel this campaign has been purposely created to showcase those highly experiential niche travel opportunities which set us apart from our South Pacific neighbours and we are confident this campaign will hit the mark. Add to this the benefits we will accrue, not only in building the Solomon Islands profile in the key Australian market but also, in potentially increasing our annual international visitation which sits around 30,000 annually.
“The campaign, our biggest ever foray into the Australian marketplace and our biggest ever-spend, marks a milestone in our international marketing direction and we are delighted to have partnered with Solomon Airlines for this exercise. While compared to other destination’s campaign spends this might be considered a small step, I can assure you from the Solomon Islands perspective, it’s one giant leap,” Tuamoto concluded.
The campaign was created by Sydney-based agency Illidge Creative.
The campaign will consist of 30 and 15-second spots carried across the Seven Nertwork targeting Australians in south-east Queensland and northern NSW. YouTube targeting will also reach Australians in the ACT, Melbourne and Sydney.
