Tourism Tasmania and Broadsheet encourage off season visitors in new campaign

Leading city guide Broadsheet and Tourism Tasmania have launched a new campaign encouraging people to visit the state during the less popular months. 

To mark the third consecutive year of their partnership, Broadsheet and Tourism Tasmania have turned the Tasmania content vertical and changed the website dark. 

In this unprecedented change, Tourism Tasmania’s Off Season campaign branding and messaging are reflected in the all-black background, setting a new standard for the partnership. The page will remain dark for the campaign period before returning to Broadsheet’s original white background.