Tourism Vanuatu campaign targets Aussies

Tourism Vanuatu volcanoMoon Communications Group has launched a new branding campaign for Tourism Vanuatu – targeting young couples and adventure seekers.

Aimed at increasing the numbers of New Zealand and Australian travellers, the ads will feature pictures of the island’s scenery and locals –  along with a new logo and tagline ‘Discover What Matters’ .

The print ads will be supported by digital, outdoor media and online and will be followed by a social media network campaign.

Moon’s associate creative director Janaya Galloway said: “We wanted to create a strong emotional connection between the audience and Vanuatu’s people. In doing so, we’ve placed focus on the people and the emotions that they experience when in Vanuatu. It’s an immersive place where you can get up close and interact with the locals and the landscape, and the photography is reflective of that”.


  • Executive Creative Director: Greg Logan
  • Associate Creative Director: Janaya Galloway
  • Group Account Director: Meg Kerwick
  • Account Manager: Patrick Keeble
  • Production: Marcella Sullivan
  • Photography: Anthony Ong
  • Copy: Greg Logan & Chris Round

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.