Tourism Vanuatu campaign targets Aussies

Moon Communications Group has launched a new branding campaign for Tourism Vanuatu – targeting young couples and adventure seekers.

Aimed at increasing the numbers of New Zealand and Australian travellers, the ads will feature pictures of the island’s scenery and locals –  along with a new logo and tagline ‘Discover What Matters’ .

The print ads will be supported by digital, outdoor media and online and will be followed by a social media network campaign.