Tourism Victoria appoints OBM Advertising as fast turn-around agency
Tourism Victoria has appointed Melbourne-based OBM Advertising to handle fast turn-around work after a pitch that involved almost 50 contenders.
The agency of 27 staff, which also has an office in Brisbane, lands a contract that will initially run for four years, starting January 1 2012.
According to a statement from Tourism Victoria, OBM Advertising will handle projects that are “boutique in scope, cost-effective and require fast turn-around times.”
The news comes four months after the tourism body awarded its big brand business to Clemenger BBDO Melbourne, ending an 18-year relationship with Publicis Mojo.
To OBM: thanks for coming on board. BTW, can you come with a new series of ads that doesn’t make the State of Victoria look like it was made with a bunch of puzzle pieces? We need to get beyond the “every piece of Victoria” crap and we need it now! (Danger Dave)
Hey OBM, keep the jigsaw – we like it!!! and congrats on the latest TVC, its a pearler:)