Tourism Western Australia begins marketing push for intrastate travel

Tourism Western Australia has begun a marketing push to encourage its own residents to start exploring the state.

Western Australian Premier, Mark McGowan, said “there has never been a better time to travel in our own backyard.”

“The State Government is focused on reinvigorating and supporting WA’s tourism industry, which significantly contributes to the State’s economy,” McGowan said.

“With most of the State’s borders now lifted, it is time to wander out there, explore and support your State.

“Whether it’s a longer trip across our State or just a staycation in your home town – be it the city or regions, take your time and go for a wander, you’ll be impressed with what we have to offer.”

The campaign launched on 29 May as the majority of regional travel restrictions in Western Australia were lifted. It also follows the introduction of a $14.4m Tourism Recovery Program by the state government.

The Western Australian state government has also applied to the federal government to have travel permitted again into the Kimberley region from Friday, June 5.

The campaign carries the tagline ‘We’re free to Wander out Yonder’, celebrating the state’s new found feeling of freedom. It will run across social media, radio, digital and print.

As the campaign progresses it will introduce targeted co-operative marketing campaigns, including holiday offers across hotels, holiday parks, campervans and a variety of tours and experiences.

Western Australian tourism minister, Paul Papalia, said: “The campaign reminds everyone that whatever kind of holiday you are dreaming of, you can have that experience right here in Western Australia.

“We also want to encourage West Aussies that now is the time to visit that local destination you have been dreaming of.

“There are so many adventures available throughout our wonderful State just waiting to be discovered – it’s time to Wander out Yonder and have a memorable holiday in WA.”

Earlier this year, Tourism Western Australia appointed The Monkeys as lead creative agency.


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