Toyota LandCruiser focuses on the country people behind the wheel in new campaign

LandCruiser has launched a new series ‘The Many Faces of LandCruiser’ to tell the stories of the people behind the wheel.

Created by Saatchi & Saatchi, the campaign highlights the country life many of these drivers and encourages audiences to see the important role they play in society.

The 90-second video doesn’t mention Toyota or the LandCruiser directly, instead focusing on different people who drive the car in Australia’s outback.

Toyota has also released a one-minute profile on Gordon, a cattle farmer who uses his LandCruiser to round cattle, and make his way around acres and acres of country.

The campaign will run across social channels.


  • Client: Toyota
  • Creative: Saatchi & Saatchi Sydney
  • Production: Eight
  • Director: Eddy Bell

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