Toyota LandCruiser focuses on the country people behind the wheel in new campaign
LandCruiser has launched a new series ‘The Many Faces of LandCruiser’ to tell the stories of the people behind the wheel.
Created by Saatchi & Saatchi, the campaign highlights the country life many of these drivers and encourages audiences to see the important role they play in society.
The 90-second video doesn’t mention Toyota or the LandCruiser directly, instead focusing on different people who drive the car in Australia’s outback.
Toyota has also released a one-minute profile on Gordon, a cattle farmer who uses his LandCruiser to round cattle, and make his way around acres and acres of country.
The campaign will run across social channels.
Credits:
- Client: Toyota
- Creative: Saatchi & Saatchi Sydney
- Production: Eight
- Director: Eddy Bell
Linkedin