Toyota launches ad for new Camry Atara
Toyota has launched a new campaign for the Camry Atara featuring a man diving off a cliff backwards and in slow motion. The agency behind the ad was Saatchi & Saatchi Sydney.
The spot was directed by Derin Seale through production company Finch.
Nice ad… and just in time for the Olympics … higher, faster, etc. etc.
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Somebody’s been watching Inception.
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My new Camry makes me want to jump off a cliff??
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So, the car is so bad that you’ll dive off a cliff to get away from it? Cool.
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Just another totally forgettable car advert. Zzzzzzzzzzzzzzz.
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Looks good, but a definite Inception feel. How does he get back up to the car if he survives the drive toward the rocks?
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A bit bland and wanky in the VO.
“Inspires Confidence”
Really?
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At least it’s a little different (apart from that same old winding mountain road bit) – only problem is that it’s for the wrong brand and product. If it was for a Subaru WRX or a Mazda MX5, then it would be nice, but for a Toyota Camry? I don’t think so.
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Really?? Goes to show not much originality left in “the games greats”.
A car ad, winding clifftop road beside the ocean, 100fps slowmo, and the usual stormy blue cast grade to pass off a few shots as a coherent idea comsumers give two hoots about.
Sounds like a gratuitous waste of money to me…
And BTW is the car really that bad he has to jump off a cliff? lol
Why don’t they just repeat all the TVCs for all the major brands from the lat 80’s / 90’s, throw a new colour grade on them, maybe a vignette and new voice and call it an Oral B commercial.
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oops forgot apostrophe in game’s
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A Camry inspires confidence? Really? Prove it. The only confidence it inspires is “I have a bland taste in automobiles and just do not care”. Or I drive a fleet car and I accept that.
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