Toyota launches Prado model with ‘luxury can go anywhere’ brand campaign

November 17, 2017 10:23

Toyota has released its new Prado model backed by a campaign showing Australians “luxury can go anywhere”.

Created by Saatchi & Saatchi, the 60 second commercial shows a man searching for his car in a swamp and finding a new Toyota Prado buried under leaves.

The man takes a car on the journey that steadily cleans him and the car up before arriving at an inner city wedding.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Saatchi & Saatchi Toyota

1 COMMENTS

Anonymous 27 Feb 18

I wouldn’t buy a prado with a stupid add like you have, it is bloody awful thank god for the mute button.

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Toyota launches Prado model with ‘luxury can go anywhere’ brand campaign

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