Toyota launches Prado model with ‘luxury can go anywhere’ brand campaign

Toyota has released its new Prado model backed by a campaign showing Australians “luxury can go anywhere”.

Created by Saatchi & Saatchi, the 60 second commercial shows a man searching for his car in a swamp and finding a new Toyota Prado buried under leaves.

The man takes a car on the journey that steadily cleans him and the car up before arriving at an inner city wedding.

Backed to opera music the ad aims to show Australians luxury cars can also be used to conquer mountains and rough terrains.

Mike Spirkovski, chief creative officer of Saatchi & Saatchi Australia, said in a statement: “There’s nothing like experiencing the best of everything: going anywhere you want and doing it all in an incredibly tough and luxurious Toyota Prado.”

The campaign will run across TV, social, outdoor and digital.


  • Client – Toyota Motor Corporation Australia
  • Divisional Manager, National Marketing – Wayne Gabriel
  • Corporate Manager, Brand Management & Communications – Yolande Waldock
  • Manager, Marketing Communications – Commercial Vehicles & SUVs – Hannah Roy
  • Creative Agency – Saatchi & Saatchi Sydney
  • Production Company – Scoundrel
  • Post – White Chocolate
  • Sound Design – SongZu

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