Toyota launches TV ad and new offers to boost early 2010 sales
Toyota has launched a TV ad featuring its range of cars driving through iconic Australian landscapes.
Created by ad agency Oddfellows, the ‘More Australians Choose Toyota’ campaign launched at the beginning of January.
It is being supported by a series of price/model offers aimed that boosting beginning of year sales.
Last year, Toyota launched a Border Patrol spoof TV ad promoting its four wheel drive range. The ad was created by Saatchi & Saatchi.
Meanwhile, the car company has concluded a social media pitch for its Yaris brand, with a decision expected to be imminent.
Credits:
Agency – Oddfellows
Executive Creative Director – Wayne Maloney
Creative Director – Mark Sheridan
Art Director – George Bassiakos
Agency Producer – Carolyn Thomas
Account Director – Orlena Steele-Prior
Media agency – The Media Store
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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