Twitter and LinkedIn neck and neck, while Bebo and Second Life lag behind
Twitter and LinkedIn are neck and neck behind Facebook in their respective number of users, according to a new survey.
The Mumbrella Industry Snapshot found that around 94 per cent of respondents have a personal Facebook account, compared to 72 per cent on Twitter and 71 per cent on LinkedIn, the social networking site for business professionals.
The once dominant MySpace came in much lower with over 21 per cent, while only 7.3 per cent use Second Life.
There was least interest in Bebo, with less than 5 per cent saying they are users. The results come as the AOL-owned social networking site reviews its Australian operations after failing to make any headway against Facebook.
AOL this year also announced a number of redundancies across its group, which includes Bebo, as part of its move to streamline its businesses. AOL acquired Bebo in March last year for US$850m.
In contrast, LinkedIn recently hired its first local employee – former Yahoo managing director Cliff Rosenberg, to lead the growth of the business in Australian and New Zealand where the site already has more than 1.1m members.
Meanwhile, as of December this year Facebook revealed it has around 350 million users. This is compared to the 100 million mark it hit in August of last year.
Twitter for its part has reportedly reached profitability after signing US$25m worth of deals that makes its content searchable by Google and Microsoft.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Second Life Lagging Behind? 7.3 per cent using Second Life is HUGE!
Twitter, LinkedIn Bebo and Second Life are all dramatically different applications. Having Twitter is like having a phone that supports texting, just as having a Facebook account is like being a member of a church (USA).
LinkedIn is the undisputed leader in professional social networking. It’s as relevant as having a good resume for the majority of professional people.
Comparing Bebo to Facebook is appropriate. Comparing Second Life to any of the aforementioned social networking platforms, demonstrates a lack of understanding for what Second Life is as a platform. The fact that Second life has an adoption rate of 7.3% is amazing, considering it has much higher client requirements as well as depending on broadband connectivity that is notoriously lousy in much of Australia.
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7.3% use Second Life … would guess this is claimed not actual as I’d be surprised if more than .1% of mumbrella users were active on SL
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Second Life is dead.
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All of these stats are irrelevant.
All of these social media are relevant.
What I’d like to see over the next 12 months is for everyone (especially social media ‘experts’) to stop dicking around with who beats who.
They’re all media and have some value, but only as part of well-thought out strategy, story-telling and not just “let’s get viral”.
Get back to the basics of Marketing 101 and we’ll all do a lot better.
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.. and 100% of people are on Mumbrella!
Agreed this survey is as useful as a Shamwow.
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@ Chris K–what is a Shamwow?
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This sums up Second Life pretty well (NSFW):
http://bit.ly/7Un1iv
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shamwow – it practically sells itself.
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A quiet achiever in the social media stakes (but well worth noting) is Habbo Hotel, the world’s largest virtual world for teens. Habbo sits across various media categories including virtual worlds / games and social media.
There are Habbo communities in 31 countries on six continents. Over 155 million characters have been created and Neilsen ratings show over 16 million unique users worldwide visited Habbo Hotel last month – up 11% over the previous month. In Australia alone there are 4.4 million registered Habbo-characters. December Google Analytic figures show last month Habbo Australia had 1.27 million visits, with 363,688 absolute unique visitors who spent an average of 39 minutes on the site each visit.
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My Second Life avatar has been sleeping in the corner of a virtual stripclub since late 2006. Wouldn’t have a clue or care what would happen to the half man/half squirrel if the virtual stripclub was closed down.
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Here are the numbers from comScore’s November 2009 Australian reports:
Media Total Unique Visitors (000) % Reach
1 FACEBOOK.COM 8,438 65.1
2 MYSPACE.COM* 2,833 21.8
3 Bebo 1,036 8.0
4 TWITTER.COM* 721 5.6
5 LINKEDIN.COM 200 1.5
6 Second Life 29 0.2
BTW this is from our panel of over 60,000 Australians under measurement.
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