Twitter and LinkedIn neck and neck, while Bebo and Second Life lag behind

Twitter and LinkedIn are neck and neck behind Facebook in their respective number of users, according to a new survey.  

The Mumbrella Industry Snapshot found that around 94 per cent of respondents have a personal Facebook account, compared to 72 per cent on Twitter and 71 per cent on LinkedIn, the social networking site for business professionals.

The once dominant MySpace came in much lower with over 21 per cent, while only 7.3 per cent use Second Life.

There was least interest in Bebo, with less than 5 per cent saying they are users. The results come as the AOL-owned social networking site reviews its Australian operations after failing to make any headway against Facebook.

AOL this year also announced a number of redundancies across its group, which includes Bebo, as part of its move to streamline its businesses. AOL acquired Bebo in March last year for US$850m.

In contrast, LinkedIn recently hired its first local employee – former Yahoo managing director Cliff Rosenberg, to lead the growth of the business in Australian and New Zealand where the site already has more than 1.1m members.

Meanwhile, as of December this year Facebook revealed it has around 350 million users. This is compared to the 100 million mark it hit in August of last year.

Twitter for its part has reportedly reached profitability after signing US$25m worth of deals that makes its content searchable by Google and Microsoft.


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