Toyota launches TV ad for the HiLux on Facebook
Toyota has chosen Facebook as the medium through which to launch its new TV ad for the HiLux.
The campaign, created by Saatchi & Saatchi, follows a bromance between a man and his ute.
http://youtu.be/rFcyZOe7h5E
The campaign will air on national TV from Sunday 18 with a focus within the AFL & NRL football finals. A 90-second version will run online. It will be supported by print and outdoor.
“Ninety per cent of HiLux buyers are men – and they love their HiLux because it often doubles as a rugged, trusty workmate during the week and as family or recreational transport on the weekend,” said Toyota Australia divisional manager national marketing, Scott Thompson.
“The ad demonstrates that HiLux is a reliable friend – and the only thing more unbreakable than the bond between a man and his HiLux is the new HiLux itself,” he added.
Credits:
Client: Toyota Motor Corporation Australia
Divisional Manager, Marketing: Scott Thompson
Corporate Manager, Marketing: Adrian Weimers
Manager, Advertising: Noni Rosengren
Creative Agency: Saatchi & Saatchi, Australia
Creative Director: Steve Carlin
Copywriter/Art Director: Jon Burden
Art Director: Simon Cox
Group Business Director: Ben Court
Senior Business Director: Amy Turnbull
TV Producer: Llew Griffiths
Executive Director: Steve Anastasiadis
Production Company: Robbers Dog
Director: Adam Stevens
Production Co Producer: Mark Foster
Exposure: Free to air TV, pay TV, stadiums, print, online, outdoor
Media Agency: The Media Store
nice. like that.
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LOL
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Excellent 🙂
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would have been braver if if appeared a little beaten up / scratched / sea weed infested etc when on the beach rather than brand spanking new
and would have given some more credence to “unbreakable”
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Goddammit! Now I want to buy a bloody ute! Get out of my head.
Great ad.
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This ad is a killer! What drives it is the performance of the lovesick bearded bozo; and he’s not even mentioned on the credit list
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Awesome ad!
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