Toyota leverages safety and cleaner technology with new brand campaign

Toyota Australia has launched a new brand campaign, ‘In Our Nature’, to promote its commitment to a “cleaner and safer” future.

The campaign, launched via Saatchi & Saatchi, features two TV spots highlighting the auto brand’s safety technology, Toyota Safety Sense, and its 25-year history in alternative fuel technology innovation.

‘All of us’ builds on Toyota’s commitment to safety in car technology, stating that it is all of our responsibility to keep each other safe. The second spot, ‘Box Car’ celebrates the brand’s hybrid-electric fuel alternatives.

Toyota Australia chief marketing officer, John Pappas, said: “Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve.”