Hotwire expands its offering with new hires, following recent client wins

With the start of the new financial year Enero agency, Hotwire has announced a further expansion of its capabilities with a new business model, supported by new hires and recent client wins.

Managing director of Hotwire Australia, Jamie Nelson said the new model was about scaling  Hotwire to fit in with Enero’s global strategy, but at the same time not losing sight of its core PR and communications functions.

The new model will see Hotwire supporting global and local brands in building brand reputation, as well as supporting chief marketing officers in brand marketing mechanisms and strengthening stakeholder relationships.

Hotwire MD Jamie Nelson

Nelson said that in an age where clients and customers have dedicated content channels available to them, change is inevitable. “But with an ongoing future of anticipated outbreaks and lockdowns, the need for connected storytelling has never been greater – people need hope and a way forward,” she said

“This new financial year is a fresh opportunity for our marketing and communication leaders to step beyond traditional roots of PR and communications, to continue to evolve and offer a wider set of communications disciplines for tech clients that meet a greater set of needs. As the leading global technology communications consultancy, we need to be offering integrated campaigns to better influence the customer journey further down the funnel and facilitate connection. This needs to go beyond PR.

“We absolutely will still offer PR, comms and media relations, as these are still an integral part of any brand strategy. But we are finding as client needs evolve, so do we. Most clients want a lead generation strategy, not just awareness, which is what PR and media relations provides.”

Over the past year, Hotwire has added a number of new clients to its roster of technology clients, including Secure Code Warrior, Ivanti, and Shutterstock, with these wins seeing the agency staff increase by 40%, including the addition of new global CEO Heather Kernahan.

To help build out the new capabilities, Hotwire has made several new hires and internal appointments.

Included in those are the Vanessa Mitchell, as new senior account lead, and Jen Dobbie as creative director.

Vanessa Mitchell, new senior account lead

Mitchell has over 20 years industry experience, with background in Journalism, she has worked for NewsCorp and CMO magazine, most recently leading of B2B content and communications for AZK Media.

Dobbie has a range of industry experience as a creative, writing copy for brands including Sydney Opera House, Toyota, St George, Airtime and Wonderland by Myer.

There hires are supported by further additions to the creative and content team, including the addition of Abi Gordon as midweight designer, the promotion of Krissie Vitasa to senior program director and Lara Johnstone as program manager.

Nelson finally says that the moves are building a foundation for further progress.

“We feel this will ensure even more growth for Hotwire, and Enero, into the future.”

Nelson added: “From Hotwire Australia’s perspective, the disruption the pandemic has brought also provided an opportunity for us to fast-track some of the long-term transformations we were already in the process of making—mainly our focus on being the leading global technology communications consultancy, offering a wider set of communications disciplines for clients, including brand strategy, content strategy, and social and digital marketing. All of which are offerings beyond our traditional roots of PR and media relations.”

Hotwire’s team in lockdown

Nelson also spoke about the agency’s position after a disrupted year, and just 14 months on from her appointment as MD.

“In keeping with Enero’s remit to expand offerings, Hotwire now offers end-to-end content strategy using paid, earned and owned channels, and marketing and branding capabilities to inform customer journeys for our tech clients. In a bid to unlock new possibilities of growth, Hotwire is harnessing this opportunity to present clients with a more cohesive experience and access to new skills and services, including end-to-end branding, content strategy, social media strategy, and marketing. This new level of communication has been designed to build brand reputation, strengthen stakeholder relationships and deliver revenue growth, igniting the entire marketing ecosystem and supporting CMOs in growing their businesses.”


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