Toyota shifts focus towards technology in new C-HR campaign
Toyota has launched its new C-HR with a campaign, which will shift the focus towards design, technology and performance in a bid to appeal to younger generations.
The campaign shifts Toyota’s focus to technology and performance.
Created by BWM Dentsu and filmed by Exit Films’ Ben Tricklebank, ‘Thrill of the next’ features a young couple experiencing a variety of thrilling experiences through the car, such as attending a fashion show.
The new work features live-action camera work and visual effects as well as an original score by Nylon Studios.
