News

Young boy wins stare-off with man checking out his mum in latest Toyota Kluger campaign

A young boy, an attractive woman and a keen-eyed man are at the centre of the campaign for the new-look Toyota Kluger.

Created by Saatchi&Saatchi the latest work sees a woman driving her new car around the city, drawing attention from bystanders.

When she stops to put on lipstick, a man begins to stare, clearly intrigued. He is forced to redirect his eyeline when the woman’s son puts down his window to confront the observer with a stone-faced death stare.

The ‘Built for families. Designed for attention’ campaign aims to demonstrate the Kluger’s functionality as well as its design features.

The campaign will run across TV, social, outdoor and digital.

Credits:

Toyota Motor Corporation Australia

  • Wayne Gabriel, Divisional Manager, National Marketing
  • Yolande Waldock, Corporate Manager, Brand Management & Communications
  • Hannah Roy, Manager, Marketing Communications – Commercial Vehicles & SUVs
  • Nadine Johnston, Brand & LTOA Manager, National Marketing Division

Saatchi & Saatchi

  • Chief Creative Officer – Mike Spirkovski
  • Associate Creative Director – Dan O’Connell
  • Associate Creative Director – Sam Chappell
  • Executive Producer – Kate Gooden
  • Managing Partner/Planning Director – Alex Speakman
  • Managing Partner – Ben Court
  • Group Business Director – Sam Jones
  • Production Company – Scoundrel
  • Director – Tim Bullock
  • Executive Producer – Adrian Shapiro
  • Producer – Julianne Shelton
  • Editor – Adam Wills
  • Sound: Rumble Studios
  • Post Production: Heckler
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