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Toyota uses Facebook game to promote new sports car

Toyota has launched a Facebook game to promote its entry into the sports car market.

In the game, players get a virtual demonstration of the car’s four-cylinder engine and new technologies – but they won’t be able to see the car until its unveiling on November 30 at the Tokyo Motor Show.

The game was developed in Japan, but is being activated locally. This marks the Japanese carmaker’s second major play in social media this year since the ‘Like my ride’ app launch.

Toyota’s new sports car, which features a front-engine and rear-wheel-drive, is due to go on sale in Australia next year.

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