F.Y.I.

TRA finds Aussies & Kiwis want more humour and play from brands

September 27, 2024 4:28

TRA has conducted new research that has found Aussies and Kiwis want more brands to be humorous and playful, as people show clear signs of “misery fatigue”.

The announcement:

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TRA finds Aussies & Kiwis want more humour and play from brands

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