Tracksuit reveals top pop culture moments of 2024

Raygun, Ozempic, and ‘Swelce’ were among the biggest brand and pop-culture moments of the year, according to a new report from brand tracking platform, Tracksuit.

Surveying over 21,000 consumers globally, Tracksuit’s Track Record has found that the Olympics was the biggest culture moment of 2024. 41% of the Aussie participants – 4,800 of the 21,000 – agreed.

The Paris Games offered unprecedented access to the Olympic Village, humanising athletes as they leant into creating their own content.