Tradie releases body sprays with help from The Inspired Unemployed

Tradie’s latest foray is in body sprays, adding to product range of baby clothing, workwear and underwear.

To launch the sprays to the market the brand has teamed up with comedy duo The Inspired Unemployed – Matt Ford and Jack Steel – for a campaign that puts a comedic spin on traditional deodorant advertising.

Ford and Steel have amassed 435k followers on Tiktok and 370k on Instagram in the last 18 months and have collaborated with Fendi, GQ and the Aria Awards.

Ford and Steel said they were given a lot of freedom on set.

“Working on this project with Tradie turned out to be one of the better collaborations we have done so far,” they said.

“The guys gave us a tonne of freedom and let us push the boundaries a lot with ideas and acting, which we find creates a much more authentic result and is how we normally like to work. It definitely helped that everyone on set were bloody legends to work with too, which always makes for a better result.”

Tradie founder, Ben Goodfellow, said: “Having these two front our new Tradie Body Spray is perfect. They’re such naturals; within 5 minutes the scripts were out the window. I’ve always said our brand ambassadors should be people any Aussie would want to have a beer with, and I certainly want to have a beer with these guys.”

The campaign was created by Incubator and will launch on national TV this weekend.

Kyran Docker, creative director at The Incubator said of The Inspired Unemployed: “Funny is in their DNA. We barely needed to give them any direction, they just instantly got what we were trying to do and ran with it.”


Client – Tradie
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde

Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Alison Rentoul
Production Company – Plot Media
Producer – Virginia Kay
Director – Nicholas Clifford
DP – Max Walter
Editor – Luke Dickinson
Colour Grade & Online – Manimal Post
Sound Design – Dead On Sound


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