Advertising on the exterior of trains has arrived in Queensland for the first time after a deal between ad firm TorchMedia’s sister brand TorchMotion and Queensland Rail.
Among the first advertisers to brand Queensland Rail trains is ice coffee brand Dare.
The roll out follows a deal between TorchMedia and Melbourne Metro network last year.
Marketing manager of Dairy Beverages, Todd Gordon for Lion, which produces Dare Iced Coffee, said: “The larger than life creative has seen great results on this format. This campaign will catch the hard-to-catch consumer as they move around the city.”
Kirsty Dollisson, GM of marketing and commercial of TorchMedia, said: “The vast number of commuters that are reached monthly with this medium compares with advertising exposure through mainstream media. We are reaching people traveling to work and school, as well as recreational commuters going shopping or going out.”