Transmedia organisation StoryLabs launched

A group of multi-platform/transmedia creators – including Australia’s Gary Hayes – have joined forces to create  StoryLabs, an organisation for the education and mentoring of storytellers.

“Technology has created both new tools and new ways to reach connected audiences. Mastering these new storytelling tools in the changing media landscape is the mission of StoryLabs,” said Hayes.

StoryLab’s development programs include Ad Lab (focused on cross media advertising), Mobile Media Lab, Community Lab (focused on Social Media Story), Games Lab, Innovation Lab (focused on story around new services and product) and Transmedia Lab (focused on the development of new forms of storytelling).

Mentors will provide “a hands-on opportunity for brands and media properties to advance new story formats and to shape a fully integrated story based transmedia solution”, according to an official statement.